Biz Buzz: Salon Rexburg specializes in curly hair

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Curly hair is tricky and this salon owner knows how to cut it

Photo of curly hair salon
Kylie Howard works on a client with curly hair. | Kylie Howard

REXBURG – Getting a haircut can be a challenging task for someone with curly hair. Just ask Kylie Howard, who was born with curly hair.

The 32-year-old Parker wife owns the Collective Curl Salon & Suites at 556 Trejo in Rexburg. Opened in June 2021, the company specializes in helping curly hair clients look their best.

Before opening the shop, Howard told that many women, including herself, traveled to Utah for these services because they were not available in Idaho. Since opening day, she has tripled her customer base.

“We have a few hundred customers right now,” says Howard. “We get customers from Star Valley. We have a regular guest who is from Montana. They come from all over the place just to get a certified curly haircut.”

Being certified specifically for curly hair was an eye-opening experience for Howard, and she says it was a completely different approach to cutting hair.

“I didn’t even understand what went into my own hair. I was used to blow-drying, straightening and cutting it,” she says.

With straight hair, the normal process is to wash and brush through before cutting. But when it comes to curly hair, Howard says you never want to wet it before cutting.

And it’s a time-consuming process.

“The appointment can last up to two hours, depending on the need and thickness,” she says.

It’s important to focus on texture, she says, and the idea is to avoid the tree-shape look, where it’s wavy and frizzy at the corners of the face.

before and after curly hair
A client’s hair before and after a haircut. | Kylie Howard

Demand for her services increased rapidly and early on she was unable to take on all the clients she wanted due to the high demand.

Now she has a team of stylists in her salon which allows the business to grow and prosper.

She says it’s rewarding for first-time customers to come in and leave happy.

“Some people don’t realize how curly their hair really is, and many will burst into tears of gratitude for being able to hug themselves (and the way they look),” explains Howard.

Still, Howard says there are many people who could benefit from her services who don’t know her salon exists. She wants to change that.

If you’re still heading to Utah or other states, Howard says she can help.

“You don’t have to drive that far,” she says. “I can help with this need in the area.”

The Collective Curl Salon is open Monday through Wednesday, Friday and Saturday from 8 a.m. to 7 p.m. To schedule an appointment or learn more, call (208) 206-2552. You can also visit the website.

Stylists at work
Stylists at work in the Collective Curl Salon & Suites in Rexburg. | Kylie Howard


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