HOHHOT, China, November 25, 2022 /PRNewswire/ — The world’s greatest football event has begun. Since early 2022, Yili Group has announced sponsorship deals with some of the world’s top national soccer teams, including Argentina, Portugal, Spainand Germanyas well as international football superstars such as Cristiano RonaldoNeymar and David Beckham.
Yili believes that “Great Quality Comes from PASSION” is, and therefore has long been a supporter of sports development. The company has forged a seventeen-year partnership with the Olympic Games, sponsors the CBA League and the Asian Cup, and has selected a “Dream Team” of world soccer in 2022. All of these efforts represent Yili’s commitment to health and sports.
Yili’s Handpicked Soccer “Dream Team”
That Argentina The national football team is known for quick, direct attacks, Portugal’s team for balanced attacking and defending skills, of Spain Team for his skillful “Tiki-Taka” style with short, quick passes and the German team for his efficient and well-organized style of play. Their respective successes are inextricably linked to their passion for the sport.
This passion is why Yili has also signed international soccer superstars who have influenced the next generation. Cristiano Ronaldo is one of the world’s top scorers, known for his tenacity, self-discipline and growth orientation. Neymar is famous not only for his incredible skills but also for being a team leader who brought that about Brazil Team back to glorious heights. The former owner of the Manchester United No. 7 shirt and his famous curve shooter David Beckham has inspired people around the world.
Yili shares with them the same passion for excellence and aspires to strive for glory alongside this legendary football “dream team”.
New consumption scenarios
Yili has presented surprises for football fans. It launched the “Dream Team” limited-edition packaging, which includes all the soccer superstars signed by Yili. To attract more football enthusiasts, interactive football-themed campaigns were also launched, including betting games and blind boxing.
Yili’s healthy dairy products such as Foods such as AMBPOMIAL Yogurt, Meiyitian Active Lactobacilli Drinks and Satine Organic Milk are best for providing nutrients to football fans while watching late-night games.
Yili has developed innovative products and advanced consumption scenarios to meet customer needs. It supports global sporting events and protects the health of consumers around the world by delivering nutritious and high-quality products.
Better life for everyone
Today, public awareness of fitness is already well advanced. However, there is still progress that can be made. Therefore, Yili remains committed to realizing the vision of “World Integrally Sharing Health” as the core and driving motivation. The company takes action to protect consumer health by promoting healthy lifestyles and launching public campaigns to encourage more people to participate in physical activity.
Yili and its subsidiary brands recently launched several new innovative campaigns. It has partnered with China Youth Daily and Xiaomei.cc to encourage college students to make short films highlighting their passion for football. Yili Nutrition 2030 has developed the “For Children’s Football Dreams” project, which provides children with professional training courses, uniforms, football jerseys and food.
Living life with passion and to the fullest is itself an inherent guiding principle. The formation of the “Dream Team” reflects Yili’s understanding of football and her commitment to everyone’s health. Going forward, Yili will keep this passion and strive to be a healthy food supplier to the world.
Links to image attachments:
Caption: Yili is building a “Dream Team” with a whole bunch of star players.
Caption: Yili launches limited-edition Dream Team packaging
Caption: Yili launches projects to help kids achieve their soccer dreams
Photo – https://mma.prnewswire.com/media/1955305/1_Dream_team.jpg
Photo – https://mma.prnewswire.com/media/1955306/2_Packaging.jpg
Photo – https://mma.prnewswire.com/media/1955307/3_Kids.jpg
SOURCE Yili Group