WASHINGTON, DC-Like some Broadcasters report record ratings For its coverage of the 2022 FIFA World Cup, the American Gaming Association (AGA) has released a new poll showing that 20.5 million American adults (8% of the population) are planning a total of $1.8 billion to bet on the World Cup.
“As the first World Cup with widespread availability of legal sports betting, this is sure to be the most wagered soccer event in the United States,” said Casey Clark, AGA senior vice president. “With more than half of all American adults having access to legal betting options in their home market, legal sports betting will deepen American fans’ engagement with the world’s most-watched sporting event.”
Unlike other major events such as the Super Bowl and March Madness, which have a significant casual betting component, including bracket or square competitions, the vast majority of Worlds bettors (72%) plan to place traditional bets either online, at a bookmaker or in-store a physical store to place sports bets, the association reported.
For the World Cup, approximately 9.8 million (48%) plan to place a bet online, followed by 6.0 million (29%) planning to place an odd bet with a friend, 4.7 million (23%) plan a bet at a physical casino sportsbook, 4.1 million (20%) plan to place a bet with a bookmaker, and 3.5 million (17%) plan to place a bet as part of a paid pool or fantasy competition to place.
The survey also found that the majority (78%) of World Cup bettors say it is important for them to place their bets legally.
Other poll results include:
- Three in ten (29%) adult Americans who plan to watch the World Cup intend to bet on the tournament.
- Gen Z adults (11%) and Millennials (14%) are more interested in World Cup betting than Gen X (8%) and Baby Boomers (2%).
- If given $50 to bet, most Americans would bet their money on the United States (24%) to win the World Cup, followed by Brazil (19%), Argentina (17%) and Germany (10%) .
Morning Consult conducted the online survey on behalf of AGA between November 3rd and 5th, 2022 among a national sample of 2,213 adults. Data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational level, and region. The margin of error for the subgroups is +/-2 percent and more. Bettors include those expecting to place a bet online, at a bookmaker, at a casino sportsbook, in a pool or square contest, or casually with family or friends, the AGA said.