The 100 largest pension funds in the world

In today’s fast-paced world, businesses need to adapt if they want to stay relevant. Even the Big Tech giants can’t get too comfortable – to stay competitive, big companies like Google and Amazon are constantly innovating and evolving.

This graphic series by Truman you illustrates the income statements of five of the world’s largest companies – Amazon, Apple, Microsoft, Tesla and Alphabet – and shows how their financials have performed since the date they were first published.

Editor’s Note: Click on any graphic to view a full-width, higher-resolution version. Because these companies are, in some cases, 10,000 times larger than when they went public, the two visual financial reports are not meant to be directly comparable.

Visual income statements: from the IPO to today

Let’s start with Apple, the first company to go public and the biggest in the mix:

1. Apple

Apple's evolving revenue streams

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As early as 1998, Apple was called “Apple Computer” because the company only sold computers and computer hardware kits at the time. However, over the next decade, the company expanded its product offering and began selling various consumer tech products such as phones, portable music players, and even tablets.

Apple’s consumer technology was so successful that in 2007 the company decided to drop “computer” from its name. Fast forward to today, and the company also generates revenue through services like Apple TV and Apple Pay.

While computers are still a core business for the company, the iPhone has become the company’s biggest revenue driver.

In 2021, Apple generated $94.7 billion in profit at a 26% margin. Today, the company is one of the few big tech companies that has weathered the industry-wide decline in valuations. With a market cap of over $2 trillion, the company is worth about as much as Amazon, Alphabet, and Meta combined.


Microsoft's evolving revenue streams

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One of the oldest companies on this list, Microsoft went public in 1985. Back then, the company only sold microprocessors and software – hence the name Microsoft.

And while Microsoft’s flagship operating system (Windows) is still one of its top revenue drivers, the company’s product offerings have become much more diverse.

Now its revenue streams are fairly evenly split between its cloud service (Azure), productivity tools (Office), and personal computing (Xbox and Windows OS).

3. Amazon

Amazon's evolving revenue streams

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When Amazon went public in 1997, the online retailer only sold books.

But in 1998, Amazon began rapidly expanding its product offering. Soon it was selling everything from CDs and toys to electronics and tools.

Fast-forward now, and Amazon’s e-commerce segment has become just a part of the company’s overall business.

Amazon is also a cloud service provider (AWS), a supermarket chain (with its grocery brands Amazon Fresh and its acquisition of Whole Foods), and even a video streaming service (Prime Video). AWS, in particular, stands out as an important part of Amazon’s overall business, contributing a whopping 74% of its operating profit.

4. Alphabet

Alphabet's evolving revenue streams

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When Google went public in 2003, it was a simple search engine that generated about $1.4 billion in advertising revenue from its website and cloud network.

Today, the company (now renamed Alphabet) has become synonymous with the web and accounts for an overwhelming majority of web search traffic. Because of this, it generates hundreds of billions in ad revenue every year.

The company also owns YouTube and has branched out into various industries such as consumer tech (Fitbit) and premium streaming (YouTube Premium & TV).

5. Tesla

Tesla's Evolving Revenue Streams

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Tesla went public in 2008, making it the youngest company on the list. And as the newest kid on the block, Tesla’s revenue streams haven’t changed as drastically as the others.

While electric vehicles are still the company’s main source of revenue, Tesla has managed to branch out into other industries over the past 10 years. For example in 2021 approx $2.8 billion from his $53.8 billion Revenue comes from energy production and storage.


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